Ian Greenberg, one of the co-founder of Astra and media executive has reportedly passed away. Greenberg died on Jan. 11, 2022 according to some online source. However, details regarding his cause of death is still unknown.
Ian Greenberg dies at the age of 79. Greenberg was remembered by friends and colleagues as firmly dedicated to the success of his business and the love of his family, who played a major role in his career. He was eager to mentor those he felt held the skills for success.
“Ian headed up Astral during my days at Teletoon. He was a smiley guy and he really let everyone go all out for Halloween. Also, the Astral Holiday party was the stuff of legends. I didn’t know him personally but he seemed like a good one.” says Jayne Bingler
Ian mother Ann died suddenly in 1961. Ian was born in Montreal to an Ashkenazi Jewish family of 10 that included his brothers Harold, Harvey and Sidney.
The brother Ian, Harold, Harvey and Sidney borrow a sum of $15,000 loan from a close relative and invest it in a film processing business called Angreen Photo Inc., named after their mother.
The brothers grew their business over the next decade by opening locations inside Miracle Mart department stores. Small acquisitions expanded their investments into motion picture processing, while they secured the exclusive rights to sell photo products at Expo 67.
The Greenbergs aimed for the stars in 1971 when they listed their company Astral Communications Ltd. on the public market.
Within a few years, they were dipping their toes into film and TV production, including the feature, “The Apprenticeship of Duddy Kravitz” starring Richard Dreyfuss in 1974 and “City on Fire,” a Montreal-filmed disaster flick, in 1978.
When Astral was acquired by BCE in 2013 for $3.38 billion, Greenberg had steered the company to at least 66 consecutive quarters of profitable growth, an astounding feat in the volatile media industry.
“Ian ran his business with a very simple approach: we have to sell more this year than we did last year, and we have to spend less,” Yaffe said.
“And that’s how he grew the business quarter after quarter.”
As part of the BCE purchase, Greenberg assumed a role as director of the company’s board.
He also held a position as chair of Cineplex Inc. where he recently oversaw talks for the Canadian exhibitor’s failed $2.8-billion takeover by U.K.-based movie chain Cineworld, which fell apart amid the COVID-19 pandemic.
Ian Greenberg Obituary and Funeral arrangements are still pending…